They called him the Louisville Lip. The People’s Champion. Boxing’s Poet Laureate. He stood atop the field through boxing’s Golden Era, the heavyweight champion of all champions. He created the greatest rivalry in sports with Joe Frazier. He gave the world color, verve, and rhythm. He was conviction personified. Vilified for his beliefs. Crucified for his actions. Galvanizing because of his name.

Muhammad Ali.

He was vanity. Ego. Self-belief.

His fights had names bigger than any language could communicate. The Thrilla in Manila. The Rumble in the Jungle. The Fight of the Century. They threw words at him along the way. Rope-a-dope. Ali Shuffle. Ali boma ye! When he said words himself, they became the music. “Float like a butterfly, sting like a bee.” “What’s my name?” “I shook up the world!” “We’re gonna dance.”

He was grace. Courage. Power. The inspiration to millions.

They called him a lot of things. Cassius Clay. Heavyweight champion. The man who changed the game. Yet only one can be called “The Greatest.”

Muhammad Ali.

The Muhammad Ali and Roots of Fight line celebrates the greatest icon in sports history! Shop the full Muhammad Ali collection below.